Privacy policy

Last updated: July 26, 2026

This Privacy Policy explains how [LEGAL ENTITY NAME], operating the Mars Cannabis website and brand (“Mars Cannabis,” “we,” “us,” or “our”), collects, uses, discloses, and otherwise processes personal information when you visit www.marscannabis.com, submit an inquiry, subscribe to marketing communications, use our store locator, purchase eligible non-cannabis merchandise, or otherwise communicate with us through the website and related services collectively referred to as the “Services.”

In this Privacy Policy, “you” and “your” refer to any website visitor, consumer, wholesale applicant, licensed retailer representative, vendor, or other person whose personal information we process through the Services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy. Where consent is required by applicable law, we will request it separately.

Important Cannabis Website Notice

The Services are intended only for adults who are at least 21 years old.

Unless expressly stated otherwise, the website provides information about Mars Cannabis products, the Mars Cannabis brand, licensed retail availability, and potential wholesale relationships. Cannabis products are not shipped through the website and may be purchased only through appropriately licensed cannabis businesses where permitted by applicable law.

Wholesale submissions are subject to license verification, regulatory review, product availability, and approval by Mars Cannabis or its licensed partners.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes to our business, technology, legal obligations, or privacy practices.

When we make changes, we will post the updated Privacy Policy on the Site and revise the “Last updated” date above. We may provide additional notice when required by applicable law.

Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

“Personal information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household. It does not include information excluded from the definition of personal information under applicable law, such as certain publicly available, aggregated, or deidentified information.

Information You Provide Directly

You may provide us with the following information:

Contact information

• Name
• Email address
• Telephone number
• Mailing or business address
• City, state, and ZIP code

Wholesale and business information

When you submit a wholesale, retailer, distributor, partnership, or vendor inquiry, we may collect:

• Business name
• DBA or trade name
• Job title
• Business email and telephone number
• Business address
• Cannabis license number
• License type and status
• Jurisdiction or operating region
• Purchasing needs
• Estimated order volume
• Preferred products or cultivars
• Delivery or service area
• Referral source
• Messages, notes, and other information included in your submission

Cannabis license information may be verified against government or regulatory databases.

Newsletter and marketing information

• Email address
• Telephone number, if SMS marketing is offered
• Marketing preferences
• Consent records
• Subscription and unsubscribe activity

Customer support and communications

We collect the information you include when you:

• Submit a contact form
• Email or call us
• Request support
• Report a website issue
• Ask about products or retail locations
• Communicate through social media

Account information

If account functionality is offered, we may collect:

• Username
• Password or authentication credentials
• Account preferences
• Account activity
• Security and verification information

Transaction information

If the Site offers lawful non-cannabis merchandise or accessories, we may collect:

• Products viewed or purchased
• Order number
• Billing and shipping address
• Contact information
• Order history
• Refund, exchange, and customer service information
• Payment confirmation and limited payment-related details

Payment card and banking information is ordinarily processed directly by our payment processors. We generally do not receive or store complete payment card numbers.

Age-verification information

We may collect:

• Confirmation that you are at least 21 years old
• Date of birth, when necessary
• Age-gate interaction data
• Verification results from an age-verification provider

We do not request government identification unless it is reasonably necessary for a particular service or legal compliance process.

Information Collected Automatically

When you access or use the Services, we and our technology providers may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Referring and exit pages
• Pages viewed
• Links clicked
• Date and time of access
• Approximate location derived from an IP address
• Website interactions
• Shopping or browsing activity
• Cookie and advertising identifiers
• Email engagement, such as whether a marketing email was opened or a link was clicked
• Error logs, security data, and fraud-detection information

We may collect this information through cookies, pixels, tags, web beacons, software development kits, local storage, server logs, and similar technologies.

Information We Receive from Other Sources

We may obtain personal information from:

• Shopify and other website-hosting providers
• Payment processors
• Licensed retailers, distributors, and commercial partners
• Wholesale verification and cannabis licensing databases
• Analytics providers
• Advertising and marketing platforms
• Email and SMS service providers
• Customer-support systems
• Fraud-prevention and security providers
• Shipping and fulfillment providers for lawful non-cannabis merchandise
• Social media platforms
• Store-locator and mapping providers
• Public records and government databases
• Affiliates and related entities
• Business partners that have permission to disclose information to us

Information received from third parties is handled in accordance with this Privacy Policy, subject to any additional restrictions imposed by the source.

How We Use Personal Information

We may use personal information for the following purposes.

To provide and operate the Services

• Display the Site and its functionality
• Process contact and support requests
• Provide product and brand information
• Operate the store locator
• Manage user accounts
• Process lawful merchandise orders
• Arrange shipping, returns, and exchanges
• Provide transaction-related notices
• Maintain records of your interactions with us

To evaluate wholesale and business relationships

• Review wholesale applications
• Verify business and cannabis licenses
• Confirm eligibility to receive regulated product or pricing information
• Respond to retailers, distributors, and commercial partners
• Provide inventory, pricing, case-quantity, delivery, and product information
• Manage prospective and existing business relationships
• Protect against diversion or unauthorized transactions
• Comply with cannabis regulatory requirements

Marketing and communications

With any consent required by law, we may:

• Send newsletters
• Provide product announcements and brand updates
• Notify you about new drops, retail availability, events, or promotions
• Tailor content to your interests
• Measure marketing performance
• Display or measure advertising

You may unsubscribe from promotional email using the unsubscribe link in the message.

Analytics and service improvement

We may use information to:

• Understand how visitors use the Site
• Improve layout, functionality, and performance
• Develop new features
• Analyze customer and wholesale interest
• Diagnose technical problems
• Conduct internal research and reporting

Security and fraud prevention

We may use information to:

• Authenticate users
• Protect accounts
• Detect fraud, abuse, unauthorized access, diversion, or illegal activity
• Investigate security incidents
• Enforce our terms and policies
• Protect our business, users, licensed partners, and the public

Legal and regulatory compliance

We may process information to:

• Comply with applicable laws and regulations
• Respond to subpoenas, court orders, or lawful government requests
• Verify licensing and regulatory eligibility
• Maintain required business and transaction records
• Establish, exercise, or defend legal claims
• Cooperate with regulators and law-enforcement authorities
• Enforce contractual obligations

Cookies and Similar Technologies

We use cookies and similar technologies to operate and secure the Site, remember preferences, understand website usage, measure marketing, and support permitted advertising activities.

These technologies may include:

• Essential cookies
• Authentication and security cookies
• Preference cookies
• Analytics cookies
• Advertising or social media cookies
• Shopify-related cookies

You may manage cookies through your browser settings and, where available, through the Site’s cookie-preference tool.

Blocking certain cookies may affect Site functionality. Essential cookies may be required for the Site to operate and generally cannot be disabled through a preference manager.

Information about cookies used by Shopify is available through Shopify’s legal and privacy materials. Shopify may process information independently in accordance with its own applicable privacy notices.

Global Privacy Control and Opt-Out Preference Signals

Where required by applicable law, we recognize qualifying browser-based opt-out preference signals, including Global Privacy Control, as requests to opt out of the sale or sharing of personal information for the browser or device sending the signal.

Because these signals are browser- and device-specific, you may need to enable them on each browser or device you use.

Do Not Track

Some browsers transmit “Do Not Track” signals. There is no universally accepted standard governing these signals.

Except where required by law or where a signal qualifies as a legally recognized opt-out preference signal, the Site may not respond to traditional Do Not Track signals.

How We Disclose Personal Information

We may disclose personal information to the following recipients.

Service providers and contractors

We may disclose information to companies that perform services on our behalf, including:

• Shopify and website-hosting providers
• Payment processors
• Email and SMS platforms
• Analytics providers
• Customer-support providers
• Cloud-hosting and data-storage providers
• Cybersecurity and fraud-prevention providers
• Age-verification providers
• Shipping and fulfillment providers
• Professional advisers
• Store-locator and mapping providers
• License-verification and compliance vendors

These parties are permitted to process information only as authorized by their agreements with us and applicable law.

Licensed and commercial partners

We may disclose information to licensed cultivators, manufacturers, distributors, retailers, delivery operators, or other commercial partners when reasonably necessary to:

• Respond to a wholesale inquiry
• Verify licensing
• Facilitate an approved business relationship
• Identify a retail location
• Coordinate lawful fulfillment through licensed channels
• Comply with cannabis laws and regulations

Advertising and analytics partners

Subject to applicable consent and opt-out rights, we may disclose identifiers, device information, internet activity, and commercial information to analytics, advertising, or social media partners to measure engagement or provide interest-based advertising.

Depending on the circumstances, certain disclosures for cross-context behavioral advertising may be considered “sharing” under California law even when no money is exchanged.

Corporate affiliates

We may disclose personal information among affiliated or commonly controlled entities for legitimate internal business purposes consistent with this Privacy Policy.

Legal and safety disclosures

We may disclose information when reasonably necessary to:

• Comply with law
• Respond to legal process
• Cooperate with regulatory authorities
• Protect rights, safety, and property
• Detect or prevent fraud
• Investigate suspected unlawful conduct
• Enforce agreements

Business transactions

Information may be disclosed in connection with a merger, acquisition, financing, reorganization, bankruptcy, asset sale, or similar transaction, subject to applicable legal requirements.

At your direction

We may disclose information when you instruct us to do so or provide consent.

California Privacy Disclosures

This section applies to California residents and supplements the remainder of this Privacy Policy.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act, provides qualifying California consumers with rights concerning personal information. Whether every CCPA obligation applies to Mars Cannabis depends on whether the operating legal entity meets the law’s applicable business thresholds.

Categories collected during the preceding 12 months

Depending on your interaction with us, we may have collected the following categories:

We collect these categories from you, your device, service providers, business partners, licensed entities, regulatory databases, and public sources.

We use and disclose them for the business and commercial purposes described in this Privacy Policy.

Categories of recipients

We may disclose the categories above to:

• Service providers and contractors
• Payment and fulfillment providers
• Analytics and advertising partners
• Licensed cannabis businesses
• Affiliates
• Professional advisers
• Regulators, courts, and government authorities
• Parties involved in a business transaction

Sale and sharing

Select the statement that accurately reflects your practices before publishing:

Option A — no sale or sharing

We do not sell personal information for money and do not share personal information for cross-context behavioral advertising as those terms are defined by California law.

Option B — advertising disclosures may constitute sharing

We do not sell personal information for money. We may share identifiers, internet or electronic activity, commercial information, and related inferences with advertising or analytics partners for cross-context behavioral advertising. California residents may opt out through our “Do Not Sell or Share My Personal Information” link or by using a recognized opt-out preference signal.

Do not publish Option A if Meta Pixel, Google advertising tags, TikTok Pixel, Pinterest advertising, or similar targeting tools transmit user data in a manner that may constitute “sharing.”

Sensitive personal information

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals.

Where we collect sensitive personal information, we use it only for permitted operational, security, compliance, authentication, or service-related purposes unless we provide additional notice.

California privacy rights

Subject to applicable exceptions, California residents may have the right to:

• Know the categories and specific pieces of personal information collected
• Know the sources, purposes, and recipients of personal information
• Request deletion
• Request correction
• Obtain a portable copy
• Opt out of the sale or sharing of personal information
• Limit certain uses or disclosures of sensitive personal information
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights

Submitting a request

You may submit a privacy request by:

• Emailing hello@marscannabis.com
• Calling [PHONE NUMBER]
• Visiting [CCPA REQUEST URL], if applicable

Please state that you are submitting a privacy request and identify the right you wish to exercise.

We may request information reasonably necessary to verify your identity and authority to make the request. We will use verification information solely to process the request.

An authorized agent may submit a request on your behalf. We may require proof of authorization and may separately verify your identity.

We will respond within the time required by applicable law.

Appeals

Where applicable state law provides an appeal right, you may appeal a denied request by replying to our decision or contacting hello@marscannabis.com with the subject line “Privacy Request Appeal.”

Nondiscrimination

We will not unlawfully discriminate against you because you exercised a privacy right.

California “Shine the Light”

California residents may request information regarding certain disclosures of personal information to third parties for their own direct-marketing purposes. Requests may be sent to hello@marscannabis.com with the subject line “Shine the Light Request.”

Other U.S. State Privacy Rights

Residents of certain states may have rights to:

• Confirm whether we process their personal information
• Access personal information
• Correct inaccuracies
• Delete personal information
• Obtain a portable copy
• Opt out of targeted advertising
• Opt out of a sale
• Opt out of certain profiling
• Appeal a denied request

You may submit a request using the contact methods listed below. We will process qualifying requests in accordance with applicable law.

Email Marketing

You may unsubscribe from promotional email by selecting the unsubscribe link contained in the message.

We may continue sending non-promotional communications that are necessary to provide requested services, manage an account, complete a transaction, address safety or compliance issues, or respond to you.

Federal law establishes requirements for commercial email and gives recipients the right to opt out of future promotional messages. Federal Trade Commission

SMS and Mobile Messaging

Include this section only if Mars Cannabis offers SMS messaging.

If you expressly opt in to receive text messages, we may use your telephone number to send marketing, informational, or transactional messages consistent with the consent provided.

• Consent to receive marketing messages is not a condition of purchase.
• Message frequency may vary.
• Message and data rates may apply.
• Reply STOP to unsubscribe.
• Reply HELP for assistance.

We do not sell mobile opt-in data. We do not disclose text-message originator opt-in information and consent to third parties or affiliates for their own marketing or promotional purposes. We may disclose it to service providers that help us operate the messaging program.

Consent may be withdrawn through any reasonable method recognized by applicable law. FCC rules address written consent for certain marketing messages and consumers’ ability to revoke consent. FCC Docs

Children and Persons Under 21

The Services are not directed to children or anyone under 21.

We do not knowingly collect personal information from children under 13. We also do not knowingly use the Services to market cannabis products to persons under 21.

If you believe a minor has submitted personal information, please contact us so that we may investigate and delete it where appropriate.

We do not knowingly sell or share personal information of individuals under 16.

Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information.

However, no storage or transmission method is completely secure, and we cannot guarantee absolute security. Do not send sensitive information through unsecured email or other unprotected channels.

If you believe your interaction with us is no longer secure, contact us immediately.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide the Services
• Maintain wholesale and commercial relationships
• Fulfill transactions
• Meet legal and regulatory obligations
• Maintain cannabis compliance records
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Establish or defend legal claims

Retention periods vary based on the type of information, the nature of the relationship, applicable contracts, and legal requirements.

Deidentified and Aggregated Information

We may convert personal information into aggregated or deidentified information that cannot reasonably be used to identify you.

Where required by law, we will maintain such information in deidentified form and will not attempt to reidentify it except to test whether our deidentification processes are effective.

Third-Party Websites and Services

The Services may link to websites, licensed retailer menus, social media platforms, mapping services, or services operated by third parties.

We do not control those third parties and are not responsible for their privacy, security, availability, accuracy, or practices. Review the third party’s privacy policy before providing information.

A link does not necessarily imply endorsement or affiliation.

International Visitors

The Services are operated from the United States.

If you access them from another country, your information may be transferred to and processed in the United States and other countries where our service providers operate. Those countries may have different data-protection laws than your country.

Where legally required, we use an appropriate transfer mechanism for personal information transferred across borders.

Complaints

Contact us first with any concern about our privacy practices.

Depending on where you live, you may also have the right to contact a state attorney general, privacy regulator, data-protection authority, or other competent agency.

Contact Us

For questions, privacy requests, or concerns about this Privacy Policy, contact:

Mars Cannabis
Operated by: [LEGAL ENTITY NAME]
Email: hello@marscannabis.com